Kristina Halvorson has written a very thought provoking article called The Discipline of Content Strategy over on A List Apart. The reader comments after the article are equally interesting and engaging, so I’d call it a smashing success! I agree with those that say that the discussion of this discipline is in roughly the same place that the discussion of IA was about 10-15 years ago, and I’m so happy to see people actively taking part in advancing the conversation. Halvorson makes several really good points, but there remains a need to connect the dots. This is not a criticism of the article, I think it’s just where the discipline is at this point in time. (more…)