Comments on: The Content Strategy Conversation http://blog.rachellovinger.com/2008/12/20/the-content-strategy-conversation/ Pursuing datameaningfulness, online and off Mon, 28 Dec 2009 15:46:56 +0000 http://wordpress.com/ hourly 1 By: Rachel http://blog.rachellovinger.com/2008/12/20/the-content-strategy-conversation/#comment-993 Rachel Sat, 20 Dec 2008 23:38:07 +0000 http://meaningfuldata.wordpress.com/?p=228#comment-993 Thanks Jeff. I agree - recently I've noticed a lot more awareness of content strategy issues in my client work. I'm hoping that this means the market will help drive the community to coalesce. There's definitely a lot more activity than there was 2 years ago (was it really that long?). And don't worry, I'll be commenting on <a href="http://www.alistapart.com/articles/contenttiousstrategy" rel="nofollow">your ALA article</a> next! Thanks Jeff. I agree – recently I’ve noticed a lot more awareness of content strategy issues in my client work. I’m hoping that this means the market will help drive the community to coalesce. There’s definitely a lot more activity than there was 2 years ago (was it really that long?).

And don’t worry, I’ll be commenting on your ALA article next!

]]> By: Jeff http://blog.rachellovinger.com/2008/12/20/the-content-strategy-conversation/#comment-992 Jeff Sat, 20 Dec 2008 19:46:51 +0000 http://meaningfuldata.wordpress.com/?p=228#comment-992 Rachel, it's as enjoyable as it is appropriate to see you weighing in on this discussion, since you did so much to start the dialogue at Boxes & Arrows nearly two years ago! And it's been a pleasure sharing the ALA soap box with Kristina for this week's dual content strategy issue. I believe the CS field's maturation is coming along in a pretty stimulating and legitimate fashion, and I'm seeing it reflected most strongly in client organizations: in the language of client needs and how they articulate the nature of their content challenges. Just as so many come to an increased awareness of their role as publishers online, they are groking the CS toolkit and asking for its deliverables by name. It's not some kind of black magic marketingspeak, and they register that credibility with us. Which is pretty sweet. The bigger challenge, however, is whether content strategists can start to generate community and knowledge across its specialist camps, and as you rightly point out, whom can begin to bridge those areas of expertise as upper-case Strategists for the content issue as a whole. Rachel, it’s as enjoyable as it is appropriate to see you weighing in on this discussion, since you did so much to start the dialogue at Boxes & Arrows nearly two years ago! And it’s been a pleasure sharing the ALA soap box with Kristina for this week’s dual content strategy issue.

I believe the CS field’s maturation is coming along in a pretty stimulating and legitimate fashion, and I’m seeing it reflected most strongly in client organizations: in the language of client needs and how they articulate the nature of their content challenges. Just as so many come to an increased awareness of their role as publishers online, they are groking the CS toolkit and asking for its deliverables by name. It’s not some kind of black magic marketingspeak, and they register that credibility with us. Which is pretty sweet.

The bigger challenge, however, is whether content strategists can start to generate community and knowledge across its specialist camps, and as you rightly point out, whom can begin to bridge those areas of expertise as upper-case Strategists for the content issue as a whole.

]]> By: Posts about SEO as of December 20, 2008 | The Lessnau Lounge http://blog.rachellovinger.com/2008/12/20/the-content-strategy-conversation/#comment-991 Posts about SEO as of December 20, 2008 | The Lessnau Lounge Sat, 20 Dec 2008 19:46:09 +0000 http://meaningfuldata.wordpress.com/?p=228#comment-991 [...] [...] [...] [...]

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