content strategy

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November 17, 2011

Still here!

Posted by Rachel under article, conference, content strategy
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Hi, hello, wait, don’t go!

I know, I’ve been woefully neglecting this blog. But here are a few places you can find me and my work:

Writing: I’ve written lots of posts on Scatter/Gather, a Razorfish blog about Content Strategy. Here are some of my recent favorites:

Speaking: I gave a bunch of talks, and I’ve updated the My Presentations page with info and links to recordings (when available). Funny, because it looks like I did a lot of talks in 2010, and just one in 2011. I actually did a lot of talks in 2011, but many of these were panels, or were places where I was invited to cover topics that I had previously discussed elsewhere. Since there was no recording of these talks and the material wasn’t THAT different than what I’ve already posted, I didn’t see a reason to list all of them on the Presentations page, but if you’re curious, here’s what they were:

Tweeting: Plus, you can always check out my latest thoughts (both profound and mundane) on Twitter – @rlovinger

I’m going to try to make my next visit a little sooner! 17 months is a bit too long.

 

June 3, 2010

Announcing: Nimble!

Posted by Rachel under conference, content strategy, semantic web
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Since the beginning of the year I’ve been researching, writing, and editing a report called Nimble: A Razorfish report on publishing in the digital age. It launched this week, and so far the response has been really great. I’ve written about it over on Scatter/Gather and you can view or download the report itself at http://nimble.razorfish.com. There’s even a Twitter account for it (@NimbleRF).

In June I’ll be doing a presentation about report at the Semantic Technology Conference in San Francisco. And there will be other presentations and developments in the coming months.

What else? I wrote a couple other pieces for Scatter/Gather:

And I’m helping to organize two interesting events for Internet Week next week:

Hope to see you there!

 

March 17, 2010

Where’s Rachel blogging?

Posted by Rachel under content strategy
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I know, this blog is woefully out-of-date. I haven’t been completely slacking, though. I’ve been doing most of my blogging over at Scatter/Gather, a Content Strategy blog that I contribute to with my colleagues at Razorfish.

In the future, I’ll try to at least mention my S/G posts here. In the meantime, here are the posts I’ve written so far:

 

November 15, 2009

Conference Enthusiast 2010, pt. 1

Posted by Rachel under conference, content strategy, Semantic Technology Conference
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Last April I listed out a bunch of conferences and film festivals that I had attended or hoped to attend, and in some cases I was also a speaker. With the end of 2009 in sight my calendar for next year is already starting to get filled in, so it seemed like a good time for an update on some of the events that have caught my eye for the first half 2010.

  • Intelligent Content 2010 (Feb) – I wish I had submitted a proposal, but I didn’t. Hopefully I can go as an attendee.
  • SXSW (March) – Nothing concrete yet, but I’ve got my fingers crossed that I’ll be involved with aspects of both the Interactive and Film portions of the festival.
  • PAX East (March) – I plan to attend this Boston-based version of the popular West Coast gaming convention.
  • Content Strategy Forum (April) – I’ll be co-leading a workshop and giving a talk at this 2-day conference in Paris, organized by STC France.
  • Tribeca Film Festival (April) – Once the schedule is posted (sometime in the Spring), let me know if you need movie recommendations!
  • ROFLcon II (April) – I’ll be attending this epic internet culture conference as it returns to its city of origin (Cambridge, MA).
  • Semantic Technology Conference (June) – In its 6th year, the conference moves to San Francisco, and I hope to once again be a speaker.

Oh yeah, and I’m in discussions with some people to organize an exciting event of our own. More updates to come as plans get firmed up!

 

September 24, 2009

2009 MIMA Summit

Posted by Rachel under conference, content strategy
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mima09_speaking_blueOn October 5th I’ll be speaking at a one-day conference in Minneapolis, held by the Minnesota Interactive Marketing Association. Attendees will include marketers, but also designers, content developers, publishers, user experience professionals, usability experts, and product developers. The Keynote speakers are Seth Godin and Jackie Huba, which promises to be pretty interesting. Plus, they’ve crammed a ton of interesting-looking sessions into the schedule.

If you’re going to be there, come see my talk, Content Gone Wild! at 9:45 in Salon A. It’s part of the Strategy Track and I’ll be talking about the embarrassing kinds of things that can happen when you don’t have a good content strategy!

 

August 23, 2009

SXSW Panel Picker: Please Vote!

Posted by Rachel under conference, content strategy, semantic web
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Vote for my PanelPicker idea! This year I’m determined to present at SXSW. To that end, I’m involved in five (5!) proposals. Two of them are talks, and the rest are panels submitted by other people that, SXSW-gods willing, I will be participating in.

SXSW likes to have the community get involved in deciding what panels will be chosen for the conference, so they use this Panel Picker to let people indicate which ones are of greatest interest. It’s free and easy to register to vote, so please consider voting for these proposals:

While you’re in there, here are some other really interesting panels by some of my friends and colleagues. Please consider voting for these as well!

There are many others that will probably be amazing, and I haven’t even touched on all the ones about the Semantic Web (will have to write a separate post for that), so get started voting now – you only have until September 4th!

 

May 28, 2009

Oh Vindigo, why have you forsaken me?

Posted by Rachel under content strategy, disinformation architecture
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I miss Vindigo. The service that ran this mobile application shut down last September. It was the reason that I had a Palm Treo, and it was totally worth the subscription price. It worked like this: You selected your city (mine’s New York). Then you selected the options you want for a number of different categories – Restaurants, Museums, Music, Shopping, Services… The one I used most was Movies. 

Under Movies, you could see everything that was playing that week, read reviews, and check local theaters and showtimes. Ok, there are lots of sites and services that let you do those things on a mobile phone or smartphone now. Here’s the part I really miss – I could easily save any of the movies to “My List” and then, when I wanted to go see something, instead of having to search for it, or sort through everything currently playing in theaters, I just looked at My List and asked myself “What do I feel like seeing today?”

(more…)

 

March 25, 2009

Content Strategy Consortium

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Over on scatter/gather I wrote a post summing up my experience of last week’s Content Strategy Consortium at the IA Summit. It was a very inspiring experience and there’s a lot more to say about it. This event is bound to inspire many posts – here, on scatter/gather, and on the blogs of my cohorts. Stay tuned.

In the meantime, here’s some additional coverage of the event:

 

March 13, 2009

Scatter/Gather goes live

Posted by Rachel under content strategy
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My department at Razorfish launched a blog today called Scatter/Gather. All of the contributors are Content Strategists (or Information Architects with some experience and interest in content strategy), and we’ll be covering a wide range of subjects relating to the use of content and language in the digital realms. 

My first post is called “Don’t Shoot the Messager” and it’s about a conversation I had about the discrepency between the words message and messenger. It even features a celebrity appearance! Go check it out, and then read all the posts by my brilliant coworkers.

 

December 20, 2008

The Content Strategy Conversation

Posted by Rachel under content strategy
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Kristina Halvorson has written a very thought provoking article called The Discipline of Content Strategy over on A List Apart. The reader comments after the article are equally interesting and engaging, so I’d call it a smashing success! I agree with those that say that the discussion of this discipline is in roughly the same place that the discussion of IA was about 10-15 years ago, and I’m so happy to see people actively taking part in advancing the conversation. Halvorson makes several really good points, but there remains a need to connect the dots. This is not a criticism of the article, I think it’s just where the discipline is at this point in time. (more…)

 

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