My friend and colleague, Tobi Jo Langmo, interviewed me about content stratgy for her usability blog, Design. Usability. Strategy. The idea was to introduce people to the concept and methods of content strategy. I was a little frazzled that morning, and not very well prepared, but Tobi made it all quite easy and I think it came together really well. Nicely done, Tobi!
Category: content strategy
Content Strategy: The Philosophy of Data
What better way to start this blog than with a link to an article I recently wrote for Boxes and Arrows? The article is called Content Strategy: The Philosophy of Data. I’ve gotten a lot of response from this article, which leads me to believe that there’s a growing interest in this field and the professional roles associated with it.