I realized recently that I haven’t updated the Resources page in three years. Obviously, there are a lot more recent, more interesting resources out there now. So many, in fact, that I should probably entirely replace what was there. But I do want to retain that info, so here it is in a post. Refreshed Resources page, coming soon.

[As of 10/7/09]

I gathered the following resources to be a handout to go along with my “Content Gone Wild!” talk at the MIMA Summit 2009. These articles and sites support the Content Strategy practices discussed in the examples from the presentation. These are not the only resources, and they’re not necessarily the final word on these topics, but they should provide some good information and get you started with practical techniques and tips.

General Content Strategy Resources


Content Assessment

Writing for the Web

Voice / Tone

Taxonomy & Metadata

Social Media Strategy

Corporate Blog Strategy


Looking for Taxonomy & Metadata Resources?

Here are some resources I gathered about metadata, taxonomy and ontology data.


Making a Business Case

Working with Existing Data

  • Thousands of OWL documents are indexed in Google. Add “filetype:owl” to your search and see what comes up.
  • Piggy Bank – open source tool for scraping data from a website.

Prototyping – test it out

  • MindJet® MindManger® – commercial mind mapping software
  • FreeMind – open source mind mapping software
  • Bubbl.us – an online brainstorming tool
  • TopBraid Composer™ – a commercial tool for building ontologies and semantic web applications. TopBraid Ensemble™ adds a layer that makes it more user-friendly for content providers, and may also be useful in prototyping.
  • Protégé – an open source ontology editor
  • Knoodl.com – a semantic wiki, combining collaborative editing with ontology models

Shared Knowledge – join a community

Information Design


I decided to switch to a look that’s a little less generic. This theme is called “Connections ” and it’s by www.vanillamist.com. I like how it lets you customize the header image. The photo I used is Punchcard taken by Robyn Gallagher and posted to Flickr with a CC-BY license.

More changes to this blog coming soon.

moot at re:publica '09, photo by christian.pier

moot at re:publica '09, photo by christian.pier

So, moot (founder of 4chan.org) won Time magazine’s audience poll for most influential person. He got over 16 million votes, with an average rating of 90 out of 100 (the next highest rating anyone got was 47). If you’ve never heard of moot, you’re probably wondering how somoene you’ve never heard of can get such a high ranking and so many votes. If you know who he is, or you’re familiar with 4chan, you know that his community is huge, internet savvy and very, very active when it comes to causes they care about. An internet poll is just the place for them to show up in force and make their opinion known.


Today we had a full-day workshop with a client, and I periodically felt the need to twitter about it. There’s nothing in here specific to the client, and it’s probably interesting to no one, but I’m going to post it anyway.

  • Bostoners are going to be parading today. Should be passing by the office where we’re meeting sometime in the next hour. about 7 hours ago from web
  • Starting a 7 hour client meeting, and yes, I’ve had coffee. about 7 hours ago from web
  • Have to remember that outside NY and some places out west, bagels are probably not worth having. about 7 hours ago from web
  • Clarification: NY bagels and “out west” bagels are totally different species, but both yummy. about 7 hours ago from web
  • Why take a perfectly good blondie and ruin it with raisins? about 4 hours ago from web
  • damn it, lunch and caffeine withdrawal are making me crash about 3 hours ago from web
  • the morning’s discussion was pretty congenial, but this afternoon, with discussion of personas, the room has suddenly become a bit hostile about 3 hours ago from web
  • turns out that the problem isn’t so much with the personas themselves, but with the fact that we’re calling them “personas” about 2 hours ago from web
  • one of the skeptics has become a supporter. Awesome 🙂 about 2 hours ago from web
  • turns out that they like the sausage, but they actually DIDN’T want to see the tour of the factory 🙂 about 25 minutes ago from web