Archive: Resources, October 2009

On October 18, 2012January 3, 2019 By RachelIn content strategy, semantic webLeave a comment

I realized recently that I haven’t updated the Resources page in three years. Obviously, there are a lot more recent, more interesting resources out there now. So many, in fact, that I should probably entirely replace what was there. But I do want to retain that info, so here it is in a post. Refreshed Resources page, coming soon.

[As of 10/7/09]

I gathered the following resources to be a handout to go along with my “Content Gone Wild!” talk at the MIMA Summit 2009. These articles and sites support the Content Strategy practices discussed in the examples from the presentation. These are not the only resources, and they’re not necessarily the final word on these topics, but they should provide some good information and get you started with practical techniques and tips.

General Content Strategy Resources

Content Strategy Knol, by Jeffrey MacIntyre, Colleen Jones & Bob Maynard
Content Strategy Google Group
Scatter/Gather: A Razorfish Content Strategy blog
Search for #contentstrategy on Twitter
Content Strategy for the Web, by Kristina Halvorson

Research

“User Research for Personas and Other Audience Models,” by Steve Baty , UXmatters
“Setting Up Business Stakeholder Interviews, Part 1,” by Michael Beavers, Boxes & Arrows
“Setting Up Business Stakeholder Interviews, Part 2,” by Michael Beavers, Boxes & Arrows

Content Assessment

“Content Analysis: A Practical Approach,” by Colleen Jones, UXmatters
“Content Inventory,” Usability.gov

Writing for the Web

“Be Succinct! (Writing for the Web),” by Jakob Nielson, Alertbox (An old classic)
“Writing for the Web,” by Sarah Horton, Web Teaching Guide
“Web content, writing for web sites,” by Shirley Kaiser, WebsiteTips.com (includes links to many writing resources)

Voice / Tone

“Tone in Business Writing,” by Victoria Kellough and Angela Laflen, The OWL at Purdue
“What’s all the fuss about tone of voice?,” by Barnaby Benson, Barnaby Benson Ltd
“Online tone of voice for business,” Tom Albrighton, ABC Copywriting Blog

Taxonomy & Metadata

“Metadata: Defined,” by Rachel Lovinger, Razorfish White Paper
“Developing and Creatively Leveraging Hierarchical Metadata and Taxonomy,” by Christian Ricci, Boxes & Arrows
“Representing Taxonomies: What am I looking at here?,” by Rachel Lovinger, Presentation from Semantic Technology Conference 2007

Social Media Strategy

Social Media Governance, by Chris Boudreaux (Policies from several companies and organizations)
“Razorfish Social Influence Marketing Guidelines,” by David Deal, Razorfish

Corporate Blog Strategy

CEO Blog Watch
“Blogging Strategy 101: a Primer,” Scout
“Corporate Blog Design: Trends and Examples,” by Steven Snell, Smashing Magazine
“Corporate and political blogging — get rid of the fear, be yourself!,” by Robert Scoble, Scobleizer
“10 Harsh Truths About Corporate Blogging,” by Paul Boag, Smashing Magazine
“10 Features of Successful Blogs,” RSS Pieces

Globalization

Global By Design

Looking for Taxonomy & Metadata Resources?

Here are some resources I gathered about metadata, taxonomy and ontology data.

Glossaries

Taxonomy Glossary on CMS Wiki
Metadata? Thesauri? Taxonomies? Topic Maps! – A paper on Topic Maps that includes a good overview of these terms. By Lars Marius Garshol of Ontopia.

Making a Business Case

Dublin Core Metadata Initiative – includes business cases, ROI presentation, etc.
Taxonomy today, ROI tomorrow – By David Berlind, ZDnet

Working with Existing Data

Thousands of OWL documents are indexed in Google. Add “filetype:owl” to your search and see what comes up.
Piggy Bank – open source tool for scraping data from a website.

Prototyping – test it out

MindJet® MindManger® – commercial mind mapping software
FreeMind – open source mind mapping software
Bubbl.us – an online brainstorming tool
TopBraid Composer™ – a commercial tool for building ontologies and semantic web applications. TopBraid Ensemble™ adds a layer that makes it more user-friendly for content providers, and may also be useful in prototyping.
Protégé – an open source ontology editor
Knoodl.com – a semantic wiki, combining collaborative editing with ontology models

Shared Knowledge – join a community

Taxonomy Community of Practice
CM Pros – Content Management Community of Practice
Semantic Web Interest Group

Information Design

Update

On August 27, 2012August 27, 2012 By RachelIn article, conference, content strategyLeave a comment

Apparently, it’s time for my semi-annual blog update!

I’ve been focusing a bit more on work-work this year, and dialing it back on some of the writing and speaking. Not entirely, just gathering up my thoughts so that I can continue working on things that are interesting and relevant.

Writing: I’ve continued to post Scatter/Gather, Razorfish’s Content Strategy blog. And I also published some articles elsewhere this year.

Get a clew – content strategy meets linguistics
Content Strategists of the World: Ilona Hiila & Ida Hakola – I started a series of posts on people practicing CS outside of North America and the UK. So far, I’ve done just this one, but there will be more.
Me First. Then Social. – a look at how and where social fits into our digital work
First Principle: Disambiguation – about one of the principles that drives me to do this kind of work (for Contents Magazine)
Tinker, Tailor, Content Strategist – an exploration of what Content Strategy Mastery would be (for A List Apart)
Content Modelling: A Master Skill – a deeper look at one of my favorite CS skills (for A List Apart)

Speaking: This year I got more serious about scaling back on the public speaking. The My Presentations page has been updated with info and links to recordings (when available). Here’s also a list of just the new ones:

Metadata Workshop – Content Strategy Applied, London, UK, March 1-2, 2012 (on slideshare)
Content Strategy: Why Now? – Sisältöstrategiaseminaari 2012 (Content Strategy Seminar 2012), Helsinki, Finland, February 8, 2012 (on slideshare)
Coming soon – I’ll be co-presenting a workshop and giving a talk at Content Strategy Forum 2012, Cape Town, South Africa, October 24-26, 2012
Attending: Even though I’m doing less speaking, I still love the inspiration of going to conferences. I also went to Confab, and soon I’ll be going to dconstruct and XOXO.

Other: One other thing I’ve been up to – I’m serving as Producer on a documentary that Jason Scott is shooting about DEFCON. Here’s a teaser trailer. There’s some other clips, teasers, and test footage on Jason’s YouTube channel.

Still here!

On November 17, 2011November 17, 2011 By RachelIn article, conference, content strategyLeave a comment

Hi, hello, wait, don’t go!

I know, I’ve been woefully neglecting this blog. But here are a few places you can find me and my work:

Writing: I’ve written lots of posts on Scatter/Gather, a Razorfish blog about Content Strategy. Here are some of my recent favorites:

A blog post about a movie about a newspaper – thoughts about “Page One: Inside the New York Times”
How I Learned to Troubleshoot – things I learned from my college Video Professor
Q&A with Colleen Jones – author of Clout
ICC Wrap-up: What’s next? – report from the Intelligent Content Conference
ICC Day 2: What We Heard – report from the Intelligent Content Conference
ICC Day 1: An Appeal for Content Agnosticism – report from the Intelligent Content Conference
SXSW 2011 Q&A: Annalee Newitz – a pre-SXSW interview
User-Generated Chaos – reminiscing about my first professional encouter with the UGC trolls
The Communo-editron™ 2000 – why content can never be 100% automated
No, I’m not a Web Editor – why “content strategist” isn’t just a fancy name for “web editor”
Content Strategy Stories from the Frontline – a wrapup of SXSW 2010

Speaking: I gave a bunch of talks, and I’ve updated the My Presentations page with info and links to recordings (when available). Funny, because it looks like I did a lot of talks in 2010, and just one in 2011. I actually did a lot of talks in 2011, but many of these were panels, or were places where I was invited to cover topics that I had previously discussed elsewhere. Since there was no recording of these talks and the material wasn’t THAT different than what I’ve already posted, I didn’t see a reason to list all of them on the Presentations page, but if you’re curious, here’s what they were:

Make Your Content Nimble (a very brief version of the talk I gave at Confab) – Semantic Tech & Business Conference; London, UK; September 26-27, 2011
Semantic Web Media Summit Panel – Semantic Web Media Summit; New York, NY; Sept. 14, 2011
Nimble Content: Publishing in the Digital Age (a variation of the many Nimble talks I gave in 2010) – UX Melbourne; Melbourne, Australia; June 28, 2011
Empowering Your Audience Ambassadors with Semantic Publishing – Web 3.0 and the Future of Social Media; Sydney, Australia; June 2011 (on slideshare)
Social Media Content Gone Wild! (an update of a 2009 talk I gave at MIMA) – Social Media Club Sydney; Sydney Australia; June 20, 2011
The New Content Ecosystem (panel) – Semantic Technology Conference 2011; San Francisco, CA; June 5-9 2011
Make Your Content Nimble – Confab; Minneapolis, MN; May 9-10, 2011 (on slideshare)
Makers of Geek Documentaries: A Nerd’s Life (panel) – SXSW Film; Austin, TX; March 2011
Intelligent Content Conference 2011 – attended as a guest blogger; Palm Springs, CA; Feb 16-18, 2011
Faceted Search/Semantic Technology (panel) – AAN Web Conference; San Francisco, CA; Jan 28, 2011

Tweeting: Plus, you can always check out my latest thoughts (both profound and mundane) on Twitter – @rlovinger

I’m going to try to make my next visit a little sooner! 17 months is a bit too long.

Announcing: Nimble!

On June 3, 2010 By RachelIn conference, content strategy, semantic web1 Comment

Since the beginning of the year I’ve been researching, writing, and editing a report called Nimble: A Razorfish report on publishing in the digital age. It launched this week, and so far the response has been really great. I’ve written about it over on Scatter/Gather and you can view or download the report itself at http://nimble.razorfish.com. There’s even a Twitter account for it (@NimbleRF).

In June I’ll be doing a presentation about report at the Semantic Technology Conference in San Francisco. And there will be other presentations and developments in the coming months.

What else? I wrote a couple other pieces for Scatter/Gather:

Content Strategy Stories from the Frontline (SXSW wrapup)
Busy Times for Content Strategy (CS Forum 2010 wrapup)

And I’m helping to organize two interesting events for Internet Week next week:

Razorfish Screening: We Live in Public (by invitation only)
Razorfish: Living in Public (open event, RSVP on Facebook)

Hope to see you there!

Where’s Rachel blogging?

On March 17, 2010 By RachelIn content strategyLeave a comment

I know, this blog is woefully out-of-date. I haven’t been completely slacking, though. I’ve been doing most of my blogging over at Scatter/Gather, a Content Strategy blog that I contribute to with my colleagues at Razorfish.

In the future, I’ll try to at least mention my S/G posts here. In the meantime, here are the posts I’ve written so far:

SXSW 2010 Q&A: Fred Benenson – a pre-SXSW interview
SXSW 2010 Q&A: Margot Bloomstein – a pre-SXSW interview
SXSW 2010 Q&A: Rich Ziade, Arc90 – a pre-SXSW interview
Content Amplifications – Made-up words in User Experience
Parlez-vous Content Strategy? – Preview of the first ever CS conference: Paris, April 2010
Kristina Halvorson: Content Strategy for the Web – A book review
Cowboy, Ninja, Bear – A new take on a classic game
Are you my Elvis? – The New York Times Index, in semantic form
Now Watch This: ‘We Live in Public’ – Robert Stribley & I discuss an interesting film
Content Takes Stage: SXSW 2010 Panel Picker – Content Strategy panel proposals for SXSW 2010
What Makes A Content Strategist? – The qualities I’d look for in a CS
Splitting Tigers, Lumping Rabbits – How to categorize
IA Summit Goes Semantic – Talks about Semantic Web at IA Summit 2009
Consorting with Content – A recap of the Content Strategy Consortium, March 2009
Don’t Shoot the Messager – Fun with language

Conference Enthusiast 2010, pt. 1

On November 15, 2009January 3, 2019 By RachelIn conference, content strategyLeave a comment

Last April I listed out a bunch of conferences and film festivals that I had attended or hoped to attend, and in some cases I was also a speaker. With the end of 2009 in sight my calendar for next year is already starting to get filled in, so it seemed like a good time for an update on some of the events that have caught my eye for the first half 2010.

Intelligent Content 2010 (Feb) – I wish I had submitted a proposal, but I didn’t. Hopefully I can go as an attendee.
SXSW (March) – Nothing concrete yet, but I’ve got my fingers crossed that I’ll be involved with aspects of both the Interactive and Film portions of the festival.
PAX East (March) – I plan to attend this Boston-based version of the popular West Coast gaming convention.
Content Strategy Forum (April) – I’ll be co-leading a workshop and giving a talk at this 2-day conference in Paris, organized by STC France.
Tribeca Film Festival (April) – Once the schedule is posted (sometime in the Spring), let me know if you need movie recommendations!
ROFLcon II (April) – I’ll be attending this epic internet culture conference as it returns to its city of origin (Cambridge, MA).
Semantic Technology Conference (June) – In its 6th year, the conference moves to San Francisco, and I hope to once again be a speaker.

Oh yeah, and I’m in discussions with some people to organize an exciting event of our own. More updates to come as plans get firmed up!

2009 MIMA Summit

On September 24, 2009September 24, 2009 By RachelIn conference, content strategy5 Comments

On October 5th I’ll be speaking at a one-day conference in Minneapolis, held by the Minnesota Interactive Marketing Association. Attendees will include marketers, but also designers, content developers, publishers, user experience professionals, usability experts, and product developers. The Keynote speakers are Seth Godin and Jackie Huba, which promises to be pretty interesting. Plus, they’ve crammed a ton of interesting-looking sessions into the schedule.

If you’re going to be there, come see my talk, Content Gone Wild! at 9:45 in Salon A. It’s part of the Strategy Track and I’ll be talking about the embarrassing kinds of things that can happen when you don’t have a good content strategy!

SXSW Panel Picker: Please Vote!

On August 23, 2009 By RachelIn conference, content strategy, semantic webLeave a comment

This year I’m determined to present at SXSW. To that end, I’m involved in five (5!) proposals. Two of them are talks, and the rest are panels submitted by other people that, SXSW-gods willing, I will be participating in.

SXSW likes to have the community get involved in deciding what panels will be chosen for the conference, so they use this Panel Picker to let people indicate which ones are of greatest interest. It’s free and easy to register to vote, so please consider voting for these proposals:

Understanding Content: The Stuff We Design For – my solo presentation
Content & Semantics: The Wild, Wild Web of Data – a dual presentation I’ll give with Rahel Anne Bailie of Intentional Design Inc.
Why Your Content Sucks and How to Fix It – a panel I’ll be on, moderated by Kristina Halvorson of Brain Traffic
Let’s Talk About CS: Understanding Content Strategy – a panel I’ll be on, organized by Elena Melendy, an Independent Content Strategy Consultant
Tales from the Basement: Makers of Geek Documentaries – a panel in the SXSW Film conference which I hope to moderate, organized by Jason Scott of Bovine Ignition Systems

While you’re in there, here are some other really interesting panels by some of my friends and colleagues. Please consider voting for these as well!

Adventures in Text and Filmmaking: Making GET LAMP, Jason Scott, Bovine Ignition Systems
Web Re-Design Cage Match: Refreshing the Online Experience, Anh Dang, New York Times
Conserving The Web’s Social Ecology: Theory and Practice, Tim Hwang, The Web Ecology Project (plus a few other cool presentations by Tim)
Your Cell Phone is Your Sugar Daddy (Controlling Diabetes), John Pettengill, Razorfish
The UX of Mobile, Kyle Outlaw, Razorfish
Social Networking for Dealers: Cultivate Relationships First, Mary Butler, Razorfish
Context Strategy: Wrangling Content Gone Wild, Patrick Nichols, Razorfish
Greening Your Content: Reduce, Reuse, Recycle, Rahel Anne Bailie,Intentional Design Inc.
Content Strategy FTW, Kristina Halvorson, Brain Traffic
Oh, Go Service Yourself! Interactive Content for Humans, Colleen Jones,threebrick
Keep ‘Em Coming: Courting Customers with Content, Colleen Jones,threebrick

There are many others that will probably be amazing, and I haven’t even touched on all the ones about the Semantic Web (will have to write a separate post for that), so get started voting now – you only have until September 4th!

Semantic Web for Publishers

On July 22, 2009January 3, 2019 By RachelIn conference, semantic webLeave a comment

When I got back from the Semantic Technology Conference last month, I helped my colleague, Domenic Venuto, write a piece for MinOnline about the things magazine publishers should know about the Semantic Web. I summed up some of the most relevant presentations at SemTech this year, and why I think these things should be important to publishers. Domenic put it all into the context of the work we do with our Media and Entertainment clients, and we worked together to try to express why they should really get moving on this stuff now!

After the article came out, Semantic Universe posted video from a lot of the talks that I mentioned. Very interesting, if you want more detail:

Tom Tague’s Keynote about OpenCalias’ first year
An executive round table on Semantic Search
The Publishers Panel
Closing Keynote with The New York Times announcement

SXSW proposal deadline

On July 8, 2009 By RachelIn conference1 Comment

Here’s how I know that SXSW really wants me to propose another talk this year: The email they sent out reminding everyone to submit proposals by Friday, July 10th contains a screenshot of the Panel Picker which includes my name. Twice. So, maybe this year is my year and one of my proposals will get selected. I’ll post details and links when it’s time to vote!

SXSWpanelpicker2

Meaningful Data

Author: Rachel