I used to work for the website of a national entertainment publication. Although my primary job was related to content management, metadata strategy, and site development, I occasionally wrote articles and reviews for both the site and the magazine. I was talking to someone today and wanted to show them one of the articles I had written, so I went to the site and typed my name into the site search.
The new design of the site includes a contextual text ad right at the top of the results. I was amused to discover that the ad that’s most closely related to a search for articles written by me is a link to Amazon for a book by my dad. I know that this is just a result of the fact that there are no entertainment products containing my name, plus the fact that “Lovinger” is a statistically improbable last name, but I still thought it was a wonderfully serendipitous example of related search results.