Planting Seeds for the Semantic Web

Eric Miller

A couple weeks ago I brought Eric Miller (of Zepheira and W3C, among other things) into my office to lead a workshop on the Semantic Web. Many of my colleagues are interested in the subject, but with varying levels of familiarity. And none of us are really sure what to do with it yet. My goal in organizing this workshop was to activate and deepen our group’s knowledge, excitement and involvement, vis a vis the semantic web.

For a good five hours we listened and discussed, as Eric gave us some background, presented case studies, told anecdotes and responded to our questions. The information was great, and the inspiration was even more valuable. Eric combines deep knowledge with a keen business sense. He’s able to be visionary while keeping it all in perspective. This is not always true of the brilliant people I’ve met in this industry.

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Enterprise Solutions Summit 2007

Last week my office arranged a summit on Enterprise Solutions. The first day was employees only, so we could discuss the current and future practice of Enterprise Solutions at Avenue A | Razorfish. It was a day full of animated discussion.

Having a strong interest in Content Strategy, the semantic web, and knowledge management, I’ve thought a lot about how these elements could be put to use within an organization, to help support the goals and needs of an enterprise. But I hadn’t had a chance to discuss it with a lot of people that I work with. The summit was attended by people from all different disciplines – technology, strategy, client relations – and I got to see a wide range of perspectives on the issues.

Jimmy Wales

The second day included clients, and we had a range of speakers and use case presentations. Jimmy Wales (founder of Wikipedia) gave a keynote, though in some ways it was more interesting talking to him at the cocktail party the night before. Kind of a mysterious character. He must have people talking to him all the time about their favorite topic, and they’re stunned when he doesn’t have the entire body of knowledge represented by Wikipedia at his immediate disposal.

I say this because I saw him, a couple times, respond to people with what can only be described as pride about his ignorance of some topic or other. I can only imagine that he’s developed this technique as a defensive measure against people who would otherwise say, “But how can you not know about [insert nerdy topic of interest here]??”

I’m as guilty as the next nerd, in this respect. One of my colleagues enthusiastically mentioned that I’m interested in the Semantic Web and Wales responded that he doesn’t get it, and he doses off every time he tries to read the article. I prodded him a little bit, and asked what he thinks of people using Wikipedia to extract concepts and generate ontologies. He said he thinks it’s pretty cool, since, after all, it’s the biggest collection of human knowledge ever.

I had a feeling that was about as far as it was going to go, so I told him that if the movie The Fifth Element were made today, Leeloo would have learned about human life by speed-reading Wikipedia (instead of absorbing encyclopedic video feeds). He seemed to like that idea.

You can read a more thorough account of the highlights of the Enterprise Solution Summit over on Shiv Singh’s Workplace Blog. He also gives a good account of Jimmy Wales’ keynote and the very lively panel that closed out the day.

I want to Twine

Can I use that as a verb? Well, I’m going to anyway.

If you haven’t seen or heard of Twine, it’s a new Semantic Web Application from Radar Networks. The project was kept secret for quite a while, but Nova Spivack unveiled it last week at Web 2.0.

From what I’ve seen, it’s a social, semantically enabled, co-brandable information collecting & sharing service. Well, that makes it sound a lot more clinical than it really should. Picture something like Facebook+Digg+del.icio.us+flickr+blog+email+??. Only it’s smarter because, while allowing you to tag the content you want to share, it also extracts concepts and makes tagging suggestions. By “co-brandable” I mean that one can create different communities, and they’ll sort of stay distinct, but your profile can cross communities and mingle. Or something like that.

Honestly, there’s probably more to it that I’m not able to express. I requested an invite to the beta on Monday, but haven’t heard back yet. I’ll post more when I do and I’m able to try it out first hand.

Dopplr: Discovering ‘the Net’

Dopplr Badge Recently I joined Dopplr, a new travel-oriented social networking site. Or social networking for frequent travelers. Or something like that. To be honest, I’m still not really sure what it’s for.

I’ll admit, I joined it because it has a straightforward, clean design, and the tone is light, fun, and polite in a very British way. It doesn’t seem like the kind of social networking site that’s going to pressure (or trick) me into inviting everyone I’ve ever sent an email or instant message. It doesn’t seem like the type that’s going to give me the hard sell, or pimp out my personal info.

Ok, no major barriers to entry. So I tried it. But, as I said, I’m still not quite sure I get the point. I connected to some people I know. I added information about some trips I’m going to take. I discovered that a Europe-based conference buddy will be going to SXSW, where our paths will cross again. Kinda cool, I guess. And…now what?

I’ve read some posts (including this one by creator, Matt Biddulph) which say it’s designed to increase serendipity. Well, I guess I can invest some time in pursuing a goal like that.

Digital Design Outlook

My company, Avenue A | Razorfish, has published a Digital Design Outlook book, and an accompanying blog. I contributed an article providing a user experience perspective on the Semantic Web. I’m excited about the potential for bridging the gap between really powerful semantic technologies and elegant and effective user experiences. I think this is one of the major digital design challenges of the next few years.

For more details, read my article, The Semantic Web We Weave, on the Digital Design Blog.

Earn it, social websites!

Recently a couple of my friends joined Shelfari and I received email from them, inviting me to join. The messages were friendly, but generic. The only variation was the user name and email address of each friend. This seemed particularly weird because the folks at Shelfari clearly wrote the email very carefully to sound casual and personal, but really, what are the chances that both of these friends would say:

I just joined Shelfari to connect with other book lovers. Come see the books I love and see if we have any in common. Then pick my next book so I can keep on reading.

Click below to join my group of friends on Shelfari!

Next came the part that really bugged me…

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Disinformation Architecture

I enjoy Facebook, but I find some of the available apps increasingly annoying. Aside from the fact that many of them are pointless, I’m really disturbed by the tactics they frequently employ to make themselves ubiquitous.

One of the apps that, in a general sense, I actually like is an app that lets me rate and review movies, share my opinions on films, and read about the opinions of others. It includes a “Movie Compatibility Test” which tells me how close my taste is to my buddies’, based on comparing our ratings for some 50-odd movies. It alerts me every time one of my friends has taken the quiz, so I can go check how well we matched up. I love movies, and all this sounds pretty cool. The problem is… Continue reading “Disinformation Architecture”

Typographical Debate

This evening I went to see a documentary called Helvetica with some friends from work. Normally I wouldn’t write about films here, but this one seemed appropriate. Positioning itself as a documentary about a font, it was actually a broader exploration of the evolution of typography and what a font communicates. 

Helvetica logo

Helvetica was created in the late ’50s. At the time it solved many graphic design problems and it sort of took the modern world by storm. Later, there was some post-modern backlash, but the font was already so ubiquitous, there was no going back. The film depicted the views and feelings of many prominent designers, and offered a wide range of perspectives on the font.

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SXSW 2008: Panel Picker open for business!

SXSW Interactive lets the public decide what they want to see at the conference. All you have to do is go to the Panel Picker, sign up for an account, and then start rating your interest in the 683 proposed topics. Vote before midnight on Friday, September 21st.

These are the proposals I submitted:

Semantic Web for UX

This morning I did a presentation on the Semantic Web for my fellow User Experience colleagues. I’m really pleased with how it went. I’ve been thinking a lot about how to frame this issue from the perspective of User Experience Design and I think I succeed in getting some people intrigued. Hopefully this will be the start of a long discussion on how to begin creating elegant, effective user-centered applications of semantic technologies.

Tom Coates is doing a talk on Designing for a Web of Data at dconstruct. I wish I could go, because we all need more thoughtful discussions about practice in this area and I think Coates has a great point of view for this kind of thing. Unfortunately, the conference is already sold out (plus, it’s in Brighton, UK). Hopefully, as his thought evolves on this subject, Tom will continue to speak and write about these emerging design challenges, and I’ll get to hear him another time.

Also, as I was preparing for this presentation, I read and skimmed a lot of blogs, articles, and other musings about Semantic Web (or semantic web, or even semantic Web, if you prefer). I thought I’d share some of them, starting with: